Shaping the future of smarter mobility
Why we're here
Mobility is more than movement; it’s the foundation of a connected world. It’s about building an ecosystem where businesses and people can thrive, with the freedom to shape journeys that are seamless, efficient, and secure. True mobility empowers companies to build solutions that keep the world moving - sustainably and intelligently.
Too often, businesses are stuck with complex, outdated systems that limit innovation. Systems originally designed decades ago for a world of cars, heavy hardware, and constant internet connections. These legacy systems hold back the possibilities of future mobility. We believe businesses deserve solutions that are powerful, adaptable, free from outdated constraints and support the future of mobility.
That’s why we founded Magic Lane: to equip businesses with the tools to truly revolutionize mobility.
We build the intelligence behind next-generation mobility
What we do
We envision a world of micromobility that demands technology as powerful as it is lightweight, with the flexibility to work offline. Our platform is built to meet these needs, enabling a new era of mobility without compromise.
We see location intelligence as a driver of progress in mobility and a more sustainable world. As transportation evolves to become more efficient, electric and AI-driven, we offer a lightweight development toolkit that empowers businesses to shape this future with no constraints. Our solutions include offline capabilities, zero surveillance, and privacy-first design. We provide seamless integration, flexible configuration, and dedicated in-person support.
At Magic Lane, we help you build the next generation of navigation and mobility with confidence. We’re here to set a new standard for what’s possible.
Our story
Magic Lane’s roots trace back to 1992, when we pioneered digital navigation as Route 66. We launched the first-ever route planner for Mac, evolved to PC’s by 1995, and by 2007, brought navigation to the mobile world with the Nokia Navigator. These milestones laid the groundwork for what would become Magic Lane, shaping our commitment to innovation from the very beginning.
In 2022, we reimagined navigation to meet the demands of a changing world and emerged with a renewed mission. Built for a world beyond cars, Magic Lane empowers businesses to create adaptable, lightweight solutions with offline capabilities and a privacy-first approach. Today, we equip companies with the tools to drive progress and shape a smarter, connected future.
Our values
We are uncompromised
We never settle for less than exceptional. Our mission is to empower businesses and developers with the tools to create mobility solutions that drive the future of movement.
We believe in simplicity
Complex technology should be intuitive. Every interaction with our platform is designed to be clear, accessible, and effortless, ensuring technology serves, not complicates.
We are composable
Our solutions are built to fit any system or platform, with flexibility at the core. This composable design gives businesses the freedom to build exactly what they need, without compromise.
We put privacy first
It’s our core, our DNA. We are unwavering in our commitment to safeguarding user data with privacy-first, surveillance-free solutions. Security and trust aren’t just priorities—they are the foundation of everything we build.